See you at Fashion Week Trade!

10-14 AugustStockholm Fashion District

Welcome to a new buying season!

Discover Spring/Summer '27 and other new and permanent collections

STOCKHOLM SHOWROOM: 10-14 AUG
STOCKHOLM SHOE HOUSE: 10-14 AUG
FAIR HALL A: 11-13 AUG
FAIR HALL B: 10-13 AUG

We invite buyers, store owners, press, and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry.

Fashion Week Trade showcases brands in a variety of categories:
Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design. Complete brand list will be available closer to the fair.

Join us and receive exclusive invitations to our events throughout the week, click the button below to claim your free ticket to show up on arrival.

Program

Dates and opening hours

Stockholm Showroom, 10-14 August, Augustendalsvägen 7, Nacka Strand
Stockholm Shoe House, 10-14 August, Cylindervägen 20, Nacka Strand

The reception is open Monday -Friday, 09.00-18.00
Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)

Fair Hall A, 11-13 August, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Tuesday-Thursday, 09.00-18.00

Fair Hall B, 10-13 August, Nackastrandsmässan, Automobilgatan 1, Nacka Strand

The reception is open Monday-Thursday, 09.00-18.00 Friday, Open for booked meetings, 09.00-12.00

Who's got the money? - A panel talk with retail experts

Monday, 10 August
18.00-18.30, Opening Drink
18.30-19.00 Panel talk
Location: Stockholm Showroom, Augustendalsvägen 7

Join us for a welcome drink and the opportunity to connect with industry colleagues before Stockholm Fashion District CEO Helena Waker takes the stage to welcome guests and officially kick off the week. The evening then continues with a panel discussion moderated by Frida Zetterström, bringing together retail experts from across the fashion industry to explore the changing face of fashion and the forces shaping tomorrow’s consumer.

The conversation moves beyond surface trends to examine the shifting power dynamics among today’s demographics and evolving consumer behaviors. From the demand for circularity to the expectation of personalized experiences, the discussion will explore the forces redefining the market. This session is designed to offer the industry clear, actionable insights, helping brands navigate the complex behavioral shifts of the modern consumer with confidence.

RSVP when signing up and getting your free ticket for Fashion Week Trade

Lemonheads Lounge Bar

Location: Stockholm Showroom, Augustendalsvägen 7

Step into the Lemonheads Lounge Bar in Stockholm Showroom – a relaxed space where vibrant flavors, tropical vibes, and great company come together. Throughout the week, enjoy a selection of refreshing non-alcoholic drinks, while Monday's evening event also features prosecco-based cocktails.

Drop by for a drink, take a break, and join the mingle.

Opening hours:

Monday: 18:00–19:00 (Evening Event: Who's got the money? - A panel talk with retail experts)
Tuesday: 13:00–18:00
Wednesday: 13:00–18:00

The Interplay Between Shoes & Fashion: A Breakfast Seminar

Tuesday 11 August, 08.30-09.15
Location: Stockholm Shoe House, Cylindervägen 20
(This event is held in swedish)

We invite you to join us for a light breakfast and a conversation on how to maximize your purchasing strategy. Led by Sara Winter and Frida Zetterström, this session explores the evolving role of shoes as the defining centerpiece of a curated look. We dive into the upcoming season’s core palette, material shifts, and the essential link between footwear and fashion. You will leave with a clear roadmap of actionable insights, ensuring your next collection is both on-trend and commercially precise.

Get your free ticket here: theinterplay-shoesfashion.confetti.events/signup

Press Breakfast

Tuesday, 11 August, 10.00-11.00
Location: Fabriken by Pontus Frithiof, Cylindervägen 13

By invitation only. Request attendance through malin@tradepartners.se.

This event includes breakfast sponsored by Fabriken by Pontus Frithiof.

From collection to Concept: Trend Tour with Frida Zetterström

Tuesday, 11 August
12-30-13.00 & 17.00-17.30
Location: Stockholm Showroom, Augustendalsvägen 7
(This event is held in swedish)

Join Frida Zetterström for a curated trend tour in Stockholm Showroom as she selects the highlights that best translate next season's trends into wearable, sellable reality. Gain the insight needed to recognize commercial potential and see exactly how key trends will come to life this season.

Get your free ticket here: fashionweektradeaug-trendtour.confetti.events/signup

Kan vi prata mode? – Live Podcast

Tuesday, 11 August
13.00-17.00
Location: Fair Hall A, Automobilgatan 1

Wednesday, 12 August
10.00-12.00 & 14.00-16.00
Location: Fair Hall A, Automobilgatan 1

Welcome to stop by and listen in to the live recording of Stockholm Fashion District’s new podcast ”Kan vi prata mode?” - a new platform for conversations about the development, challenges, and opportunities within the fashion industry. Recorded in front of a live audience, the podcast brings together leading voices from across the fashion ecosystem, including designers, brand leaders, buyers, journalists, sustainability experts, and industry innovators. Through engaging discussions and personal stories, guests share insights on topics ranging from sustainability and innovation to business development, retail trends, and the future of consumption.

Throughout the week, we will welcome distinguished guests such as Konrad Olsson, Sara Winter, Frida Zetterström, Caroline Lindqvist, Krister Flodell, and Susanne Ahlberg, among others. Together, they will explore the ideas, challenges, and opportunities shaping the fashion industry today.

BRAND ACTIVATION
Inauguration of Atelyé Ukraina

Tuesday 11 August, 15.00-16.00
Stand 225, Fair Hall A

Join us in celebrating the opening of Atelyé Ukraina – the first Ukrainian pavilion at Stockholm Fashion Week Trade. Discover a curated selection of innovative fashion and accessories brands from Ukraine, showcasing unique collections, strong design identities, and exciting business opportunities for Nordic retailers. Meet the brands behind the products, explore potential partnerships, and find new additions to your assortment. Refreshments and light snacks will be served, and we look forward to welcoming buyers, store owners, agents, distributors, and other fashion industry professionals and enthusiasts.

Welcome to stand 225 in Fair Hall A, no registration required.

BRAND ACTIVATION
COME CLOSER - JENNIFER BLOM COLLECTION 26/27-PRESSDAY "BY INVITATION ONLY".

Tuesday, 11 August, 15.00-18.00
Showroom 705, Stockholm Showroom
To attend this event, its requires an personal invitation.

THEME: THE TREE AND BODY CONSCIOUS
INSPIRATION: Nature and handcraftThe new collection is about embracing yourself — exposing yourself — and owning it.For me, Body Conscious is about finding freedom and personal power. I find both when I spend time in nature.

Through my window, I watch the pine trees in my garden. The strong trunk and the fragile crown. No matter how hard the storm, the tree somehow survives. In that moment, I began to reflect on myself — on how fragile we are as humans, and at the same time, how strong.

Like evergreen pine trees, we are both strong and delicate. The crown reaches upward, exposed to the blue sky — held by a hard, steady structure, carrying softness with pride. Pine trees symbolize longevity, wisdom, and strength. They endure through the years, just as our bodies do.

Aware.
Exposed.
Free.

BRAND ACTIVATION
Anita's Anniversary After-Work!

Tuesday 11 August, 17.00-19.00
Showroom 919, Stockholm Showroom

In 2026, Anita celebrates 140 years, and we'd love to celebrate with you!

Join us at our showroom 919 on Tuesday from 17:00–19:00 for an after-work gathering. We'll be serving sparkling wine and light bites, and two models will be showcasing our latest swimwear collection.

We look forward to celebrating with you! No RSVP needed, just join us!

BRAND ACTIVATION
Shushi & Bubbels with Brunngård

Wednesday, 12 August, 11.00-14.00
Showroom 21, Stockholm Shoe House

Join us for our annual Lunch – Sushi & Bubbles.
An afternoon of delicious food, sparkling drinks, great conversations, networking, and quality time together.

This event is exclusive to Brunngård customers, and you need to RSVP to ebba.dahlbom@brunngard.com no later than 3 August.

Are you new potential customer to Brunngård? You are also welcome to attend—please RSVP by 3 August.

BRAND ACTIVATION
Coffee, Hats & Chats

Wednesday 12 August, 14.00-15.00
Stand 250, Fair Hall A

Join us for Coffee, Hats & Chats at our stand.
Stop by for a cup of coffee, a friendly chat and a hat fitting moment.

During the event, our team will share practical tips on fit, style and choosing the right headwear for you. Whether you are looking for summer inspiration, everyday pieces, or simply want to learn more about Finnish headwear, you are warmly welcome to stop by.

SALON is a Finnish family business creating hats, caps and accessories since 1952.

No registration needed. Visitors are welcome to stop by during the event.

1664 Blanc Bar

1664 Blanc Bar
Location: Stockholm Shoe House, Cylindervägen 20

Take a break at the 1664 Blanc Bar, located in the Atrium in Stockholm Shoe House, open throughout the week from 14:00–18:00. Stop by between meetings, enjoy a refreshing 1664 Blanc with its signature citrus notes, or relax with a drink before heading to your next event.

Wednesday: From approximately 17:00–18:15, the bar becomes a natural gathering spot for mingling and socializing. With a lively after-work atmosphere, everyone is welcome to come by for a drink and a great start to the evening, whether or not you’re attending the dinner.

BRAND ACTIVATION
Kaanda Goddess Mingle

Wednesday 12 August, 17.00.18.00
Showroom 904, Stockholm Showroom

Kaanda invite's you to a sparkling networking experience where you will meet our fantastic industry colleagues and enjoy delicious drinks. Come and experience a moment full of joy and inspiration on Wednesday, August 12, showroom number 904, from 17:00–18:00.

During the drinks reception, our models will mingle with you and showcase our new collection, SS2027 Oracle of Sun. It will be a wonderful opportunity to see the latest trends and gain insight into our creative world.

RSVP by embracing the feeling already: “I’m a goddess!” You can do so via the link here: kaanda-goddess-mingle.confetti.events/

The Dinner

Wednesday, 12 August, 18.30–21.30
Location: Sea View, The Quay

More than just a dinner, this is an evening dedicated to the heart of our industry. We invite you down to Seaview at The Quay for a celebration of our shared community. Set against a summery backdrop, it’s a night to strengthen longtime friendships, welcome new faces, and find inspiration in the collective of people who drive the industry forward.

18.30 Doors open
19.00–21.30 Dinner

Please note that a pre-booked ticket is requierd to attend.

Secure your place at THE DINNER today, spaces are limited and expected to fill quickly. You book your tickets via this link: fashionweektrade-thedinner.confetti.events/

Buyers Club Networking Lunch

Friday, 14 August, 12.15-13.15
Location: Large, Stockholm Showroom, Augustendalsvägen 7
(This event is held in swedish)

For this year’s second Buyers Club, we have invited Helena Jakobsson, store owner and CEO of Gunns Mode, for an inspirational talk where we will explore the future of retail and customer experiences together. The conversation will touch on topics such as how to build strong customer relationships and how retail businesses can evolve to meet changing consumer behaviours. Helena will also share how initiatives such as the store’s “Bubbelfredag” (“Bubble Friday”) can become more than just a concept and instead form part of a larger experience and sense of community.

The inspirational talk will be held in Swedish and moderated by Vanessa Leporati Poulsen. Following the conversation, we will open the floor for a joint discussion where participants can share thoughts, challenges, and ideas. This will also be an opportunity to build new connections and strengthen relationships with colleagues within the retail industry.

After Buyers Club, a light lunch will be served, which you can either take with you or enjoy on-site while networking with industry colleagues. Please note that the number of spots is limited, so secure your place by registering now, no later than Friday, July 31, in order to receive lunch. Registration after this date is possible subject to availability, but lunch will not be included.

Sign up for Buyers Club Networking Lunch here

Stockholm Fashion District

Augustendalstorget 6, Nacka strand

Find your way here

Addresses
Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Fair Hall A and B, Automobilgatan 1, Nacka strand.

By car:
Follow the signs towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”.

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. Download and use the app PARKSTER to be able to pay for your parking.

By Taxi:
Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).

From Arlanda to central station: You can take Arlanda Express or Airport Bus.

From Central Station to Nacka Strand: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes.

Public transport: Bus 443 departs from Slussen to Nacka Strand, with an estimated travel time of 10 minutes. The SL boat marked 80X Nacka Strand or 80 Ropsten departs from Nybroplan (at Nybrokajen) and goes to Nacka Strand.

See the travel planner on www.sl.se here or in SL:s app.

Organized by

Stockholm Fashion District @stockhomfashiondistrict info@stockholmfashiondistrict.se